A mom-and-pop team helping small businesses

We fix the problems that slow your business down.

You have to handle work outside your expertise, including work you may not enjoy. We find practical ways to take some of it off your hands.

What we help with

We start with the problem, then choose the tools.

Tell us where you lose time or run into trouble. We choose the simplest option that fits your budget and the people who will use it.

Automate work

We automate repetitive steps to save time and reduce errors.

Build software

We create practical tools for your team or your customers.

Make a plan

We turn a difficult technology decision into a clear next step.

Maintain systems

We keep important software working as your business changes.

How we work

Understand the work before changing it.

01 / UNDERSTAND

See how it works now

We learn who does the work, what they use, and where they lose time or run into trouble.

02 / IMPROVE

Make one useful change

We make one change and test it in day-to-day work before adding more.

03 / FOLLOW THROUGH

Keep going or hand it over

We document what we changed. You can take it from there, ask us to maintain it, or keep working with us.

Why now

AI gives us more capacity.

For years, we worked together on problems in Sandy’s businesses. Sandy knew how the work got done and where it caused trouble. Umer found or built practical technical fixes.

Agentic AI lets us research, test ideas, build, and check work faster. We give each helper a specific job and review its work.

Business + technologyWe understand how the work runs before we change the technology.
Keep it simpleWe use the simplest tool that fits the problem.
Our responsibilityWe review the work and stand behind the result.
U+S Umer and Sandy Farooq
Technical experience and firsthand business ownership.
Why “The Farooqs”?
The Farooqs grew from years of working together on Sandy’s businesses.

Umer has worked in technology for 20 years, first in IT and later as a software engineer and solutions architect. Today, he works full time as a software engineer and uses frontier AI systems every day. He traces how systems work, builds missing tools, and avoids needless complexity.

Sandy has spent 20 years starting and running small businesses, sometimes more than one at once. In a business she ran alone, she handled sourcing, marketing, website design, order processing, and shipping. In another, she hired and trained employees, ran payroll, made schedules, and kept the business operating during COVID.

Today, Sandy operates a real estate investment and fix-and-flip company. She manages its staging, interior design, construction, and contractors.

We now help other owners fix work that wastes time, causes mistakes, or keeps them from the part of the business they value most.